NBCUniversal is expanding it's streaming capabilities.
This exploration bring the brands NBC, NBC News, USA, E!, Bravo, SyFy, Oxygen, Telemundo, Universal Kids and Universal Studios into one service, available on a variety of device sizes and platforms.
NBCUniversal is betting the future revolves around creating rich streaming experiences. Extensive market research and user interviews revealed a changing market for subscription video services, and "cord cutters" still demand access to quality entertainment. That leaves gaps in the marketplace to for a rich, direct-to-consumer offering.
User Experience Design, User Testing, Prototyping
Design: Renn Turiano, Marc Doll
Product: Dina Juliano, SVP Digital Products
The team conducted multiple focus groups and usabilty studies while we were shaping the early and mid-level prototypes for the service. In the end, nearly two dozen user interviews found a dozen tenets that became the backbone of the NBCUniversal service and experience. We were also able to use this data to create personas for different types of consumers, and expand the team's knowledge of of the viewing behaviors of consumers.
The design process started with sketching solutions to create one app to house nearly a dozen distinct brands. During this phase, mapping out clear user journeys, while also conducting thorough competitive analysis across a healthy landscape of streaming apps and services helped our team shape the product and define clear goals for the user.
After sketching, wireframes and multiple interactive prototypes were created to test different aspects of the service for desktop, the 10ft connected device experience and the mobile experience.
An early, high-fidelity prototype to test navigating between brands. After Effects work by Noah Rubin
One of several animated prototypes I created demonstrating Live TV browsing and navigation.
An early prototype I created to test different types of navigation on mobile devices.