At Scripps Networks, I worked on many of the "Food" digital products.
I helped redesign Foodnetwork.com (the #1 recipe site), Cookingchannel.com and Food.com (a community site with the largest collection of recipes on the Internet.) The redesigns focused on implementing a design system across the sites and optimization for SEO. I led the redesign of the recipe page and search page templates - the two most heavily trafficked templates in the company.
Competitive and comparative analysis, qualitative research, usability testing on new designs, plus observing analytics and listening to user feedback was a key part of our process.