OVERVIEW
At Scripps Networks, I worked on many of the "Food" digital products.
I helped redesign Foodnetwork.com (the #1 recipe site), Cookingchannel.com and Food.com (a community site with the largest collection of recipes on the Internet.) The redesigns focused on implementing a design system across the sites and optimization for SEO. I led the redesign of the recipe page and search page templates - the two most heavily trafficked templates in the company.
Competitive and comparative analysis, qualitative research, usability testing on new designs, plus observing analytics and listening to user feedback was a key part of our process.
Selected Works
NBCUniversal Streaming ConceptsProject type
Associated PressProject type
Active.comProject type
Active KidsProject type
ActiveXProject type
Monster.comProject type
THXProject type
Food NetworkProject type
Creative DirectionProject type